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Go from  overwhelm to AI confident

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Structured, hands-on, live AI training for individuals and teams. We help you turn AI overwhelm into confident execution and build AI into your work operating system.

Led by Philippa Sutherland (ex-Unilever, Fonterra, Nestlé) with NZ & Australia's leading AI practitioners.

FOR MARKETERS, PROFESSIONALS & TEAMS

Professionals from these organisations have trained with us:  

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500+

500+ across meet-ups, cohorts and community since 2025

9.5

9.5 / 10 average participant rating, from 20025-2026 cohorts.

Choose Your AI Programme

 New to AI? Start with AI Fundamentals or jump to AI Marketing Fast-Track or go deeper with Claude Cowork.

START HERE

Build genuine AI confidence and core working skills in just three weeks. The right foundations before you specialise.

AI Fundamentals for Professionals

Build genuine AI confidence and core working skills in just three weeks. The right foundations before you specialise.

$395

6 HRS  3 SESSIONS

LIVE  ONLINE 

Next cohort:

incl. GST

Waitlist Open

MOST POPULAR

FLAGSHIP

AI Marketing Fast-Track

Become an AI-confident marketer in four weeks. Built for marketers, marketing-led founders and teams. 

8 HRS  4 SESSIONS

LIVE  ONLINE

$495

21 Jul - 13 Aug

incl. GST

Next cohort:

incl. GST

21 Jul - 13 Aug

Whichever you choose, you walk away with AI tools, workflows and prompts you can use from week one.

6 HRS  3 SESSIONS

LIVE  ONLINE

GO DEEPER

6 HRS  3 SESSIONS

LIVE  ONLINE 

Next cohort:

Claude Cowork for Marketers

Build and execute with Claude, Skills, tools and automations that do real work in your day. 

$395

Next cohort:

incl. GST

21 Jul - 13 Aug

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AI Training that changes how you work

Whichever you choose, we train you over three to four weeks, with real support at every step, until AI is genuinely part of how you work.

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You're never learning alone

Learn alongside your cohort and a 500+ community.

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Confidence in weeks

We meet you where you are, with live help every step.

 3-4 week long training so that AI becomes part of how you actually work, along with an AI first mindset. 

Build to keep 

Walk away with AI assistants and workflows set up in your own work.

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AI that becomes a habit

 3-4 week long training so that AI becomes part of how you actually work, along with an AI first mindset. 

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Built around your work

Tailored to your real workflows, not generic examples

Global Strategy Director turned AI Educator

I've run teams, managed systems and transformed processes during my 15 years building the world's biggest brands at Unilever,  Fonterra and Nestlé, from London to NZ. Then AI changed everything. The Lab is where I teach marketers what I wish someone had handed me: the real tools, used live, on the work you're actually doing. 

Built brands you know.
Now building the AI Learning Platform you need.

Built by:
Philippa Sutherland

Our AI Experts

Specialists in their fields. Experienced educators.

Philippa teaches all the core modules of all programmes and invites specialist experts in.

Join Professionals, Teams and Brands getting real results.  

  • "I've gone from feeling overwhelmed to excited and my head is flowing with ideas on how to use AI effectively at work"

    Nicole Frame

    Marketing Manager, Skope
  • What People are Saying

    "I have learnt so much over such a short period of time and I know so much more than my colleagues now.."

    Lisette Godinez

    Marketing Manager, Sky TV, The Warehouse Group

  • What People are Saying

    "I went from 'I use AI sometimes' to actually knowing how to make it work for my life — not just my job."

    Lyndall Mazalek,

    Finance Manager, The Coffee Club

What's On

Free Monthly Women's AI Meet-ups, across NZ and Australia

Meet-up Types: Start-ups Sydney, Women in Business, Women in Marketing, Professional Women.

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Stay ahead of the AI curve.

Discover the real use cases, tools & prompts from the teams actually winning with Al. Plus AI updates & events that matter.

Join 500+ subscribers receiving the Lab newsletter.

Upskill your team to build with AI.

Live AI training delivered to your office or remote. Built around your tools, your brand, your use cases.

 

We've trained marketers and emerging leaders across New Zealand and Australia.

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