Go from overwhelm to AI confident
Structured, hands-on, live AI training for individuals and teams. We help you turn AI overwhelm into confident execution and build AI into your work operating system.
Led by Philippa Sutherland (ex-Unilever, Fonterra, Nestlé) with NZ & Australia's leading AI practitioners.
FOR MARKETERS, PROFESSIONALS & TEAMS
Professionals from these organisations have trained with us:
500+
500+ across meet-ups, cohorts and community since 2025
9.5
9.5 / 10 average participant rating, from 20025-2026 cohorts.
Choose Your AI Programme
New to AI? Start with AI Fundamentals or jump to AI Marketing Fast-Track or go deeper with Claude Cowork.
START HERE
Build genuine AI confidence and core working skills in just three weeks. The right foundations before you specialise.
AI Fundamentals for Professionals
Build genuine AI confidence and core working skills in just three weeks. The right foundations before you specialise.
$395
6 HRS 3 SESSIONS
LIVE ONLINE
Next cohort:
incl. GST
Waitlist Open
Whichever you choose, you walk away with AI tools, workflows and prompts you can use from week one.
AI Training that changes how you work
Whichever you choose, we train you over three to four weeks, with real support at every step, until AI is genuinely part of how you work.
You're never learning alone
Learn alongside your cohort and a 500+ community.
Confidence in weeks
We meet you where you are, with live help every step.
3-4 week long training so that AI becomes part of how you actually work, along with an AI first mindset.
Build to keep
Walk away with AI assistants and workflows set up in your own work.
AI that becomes a habit
3-4 week long training so that AI becomes part of how you actually work, along with an AI first mindset.
Built around your work
Tailored to your real workflows, not generic examples
Global Strategy Director turned AI Educator
I've run teams, managed systems and transformed processes during my 15 years building the world's biggest brands at Unilever, Fonterra and Nestlé, from London to NZ. Then AI changed everything. The Lab is where I teach marketers what I wish someone had handed me: the real tools, used live, on the work you're actually doing.
Built brands you know.
Now building the AI Learning Platform you need.
Built by:
Philippa Sutherland
Join Professionals, Teams and Brands getting real results.
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